01
Brand & Positioning
Most businesses describe what they do. Few can articulate why a buyer should choose them over obvious alternatives.
- ICP definition
- Buyer criteria mapping
- Differentiation strategy
- Messaging architecture
- Competitive positioning
What I Do
Four disciplines. One person doing the work.
I don’t offer open-ended retainers that expand to fill the invoice. The scope of every engagement is defined before we start — tied to a specific outcome, not a number of hours.
02
Content Strategy & Operations
Content strategy without execution infrastructure is just a plan. I build both.
- Content architecture
- Editorial calendar
- Brief writing
- Writer management & QC
- Blog strategy & topic clusters
- Content repurposing
03
SEO & Local Visibility
Visibility work tied to how buyers actually search — not vanity metrics.
- On-page SEO
- BOFU keyword strategy
- Technical SEO
- GBP optimization
- Citation building
- Map pack rankings
04
Website Copy & Conversion
A website that doesn’t convert is an expensive brochure.
- Service page copywriting
- Landing pages
- CTA structure
- Conversion flow
- Mobile UX review
- Sales enablement assets
Scope boundaries
Hard limits — what I don’t do.
- Paid advertising — Google Ads, Meta Ads, LSA
- Social media management
- Videography or photography
- Advanced custom development
- Logo or graphic design production
- Full-service marketing retainers
Process
How it works.
- 01
Diagnostic conversation
A straightforward conversation about your business, your marketing, and what’s working or not. I listen for the real problem, which is usually different from the presenting one. No intake form, no sales deck — just a direct exchange.
- 02
Audit and findings
Depending on the engagement, I’ll review your content, your site, your search presence, or all three. You get a clear picture of what’s holding you back and what the highest-leverage fixes are. For many clients, this audit alone is worth the conversation.
- 03
Scoped engagement
We agree on a defined outcome and a defined scope — not an open-ended retainer. You know what you’re getting, and so do I.
- 04
Build and ship
I do the work. The same person who diagnosed the problem builds the solution and ships it into production. No handoff, no junior account manager.