About
The strategist who actually does the work.
What I bring
- Content strategy — architecture, editorial standards, briefs, publishing systems
- Brand positioning and differentiation grounded in real buyer criteria
- Local and organic SEO — on-page, technical, and citation work
- Google Business Profile optimization and local search presence
- Content operations — managing writers, editorial calendars, quality control
- Website copy, CTA architecture, and conversion-focused messaging
- CRM setup, workflow automation, and delivery infrastructure
I spent years inside a digital marketing agency running strategy and operations across a real, active book of clients. I wasn’t managing people who did the work — I was doing it, and managing people at the same time. That means I’ve built content strategies I then had to execute, managed editorial teams I also wrote alongside, and designed SEO plans I then had to make work in practice.
I’ve guided new and established businesses through brand differentiation — not based on aesthetics or taglines, but on the actual criteria their buyers use to choose. I’ve run content operations end to end: hired and managed writers, built editorial calendars, set quality standards, and published at volume without letting quality slide.
Most consultants hand you a strategy and disappear. Most agencies hand your account to someone junior. I do neither. The person who figures out what your business needs is the same person who builds it and ships it.
I work with a small number of clients at a time. That’s intentional.