Measured by revenue, not rankings.
Adolfo Marquez has spent 10+ years building websites and running SEO for local service businesses across California's Central Valley. The work is measured against one number — the revenue it produces, not rankings reported — with one clear line of responsibility, so there's no vendor pointing at another vendor when something needs fixing.
Background
Adolfo has served hundreds of local businesses over more than a decade, working as a sole proprietor rather than through an agency structure. That’s a deliberate choice, not a limitation: it means the person who scopes the work is the same person who builds it, ranks it, and reports on it.
“Most web agencies don’t do SEO. Most SEO agencies don’t build the site. So when it doesn’t work, each blames the other. I do both, which means when it doesn’t work, there’s nobody to blame but me. That’s the point.”
Published bylines
Adolfo’s writing on accounting, tax, and small-business finance has appeared under his own name in these outlets, plus ghostwritten contributor work for Forbes:
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